Monday, 19 July 2010
Conclusion of Questionnaire and Interview for Music Advertisements
I collected quantitative and qualitative for the music advertisement side of the product research and have gained some interesting information.
From the interviews I found that it depends on the age with what of advertisement they prefer and this shall be discussed when choosing a target audience. It was found that the younger audience prefer a more abstract advertisement, this was shown when Jade, aged 16 said “second one appeals to me more as it is unique and very abstract”. Where as an older audience preferred the other one, this is backed up by Max, 30 saying “as it clear and simple of who she is… advertising where as the one on the right has a very confusing picture”. There was one main similarity through all three interviews; this was that the advertisements should have critic’s reviews on them showing that the album is good. This was proved by Joseph saying “Feedback from critics and star ratings indicate how good an album is and their write ups may influence my decision” and Max “The main thing would be to see what critics have said to see if it was a good album”.
I have also found interesting information from the findings of the questionnaires; the questionnaire results show what option was most popular. It is shown that the most important features on a music advertisement was the image as half of the people who completed a questionnaire decided this was the most important. It was found, by the most people choosing it, that a close up shot being used on music advertisement was preferred.
From the interviews I found that it depends on the age with what of advertisement they prefer and this shall be discussed when choosing a target audience. It was found that the younger audience prefer a more abstract advertisement, this was shown when Jade, aged 16 said “second one appeals to me more as it is unique and very abstract”. Where as an older audience preferred the other one, this is backed up by Max, 30 saying “as it clear and simple of who she is… advertising where as the one on the right has a very confusing picture”. There was one main similarity through all three interviews; this was that the advertisements should have critic’s reviews on them showing that the album is good. This was proved by Joseph saying “Feedback from critics and star ratings indicate how good an album is and their write ups may influence my decision” and Max “The main thing would be to see what critics have said to see if it was a good album”.
I have also found interesting information from the findings of the questionnaires; the questionnaire results show what option was most popular. It is shown that the most important features on a music advertisement was the image as half of the people who completed a questionnaire decided this was the most important. It was found, by the most people choosing it, that a close up shot being used on music advertisement was preferred.
Tuesday, 13 July 2010
Carrying Out Our Audience Research
After writing two questionnaires featuring 10 questions on each, we asked a total of 40 people to fill out the questions to gather a variety of different opinions. We then each wrote an interview based on the different anciliaries with a series of five questions. We recorded 3 people watching the music video 'This Ain't A Love Song- Scouting For Girls', using a video recorder and took down notes of their responses. We will then write our conclusions on these results.
Posted by Rachael Swan and Drew Middleton.
Posted by Rachael Swan and Drew Middleton.
Monday, 5 July 2010
Music Videos for Product Analyses
The following are the two music videos I analysed, as shown through 'www.youtube.com':
(1) 'Scouting for Girls - This Ain't a Love Song'
(2) 'Jason Mraz - I'm Yours'
Posted by Drew Middleton.
(1) 'Scouting for Girls - This Ain't a Love Song'
(2) 'Jason Mraz - I'm Yours'
Posted by Drew Middleton.
Music Video Product Analyses
Check out this SlideShare Presentation:
Music Video Product Analyses
View more presentations from Drew Middleton.
Emails to 'Anison'
The following is the initial email, alongside the reply, to a band titled 'Anison' regarding the possible usage of their songs. The person in name (Mr Doherty) is a teacher at 'Greenshaw High School', and a guitarist/singer in the band. The original email from myself requests permission to obtain and listen to various recorded tracks by 'Anison'. As it is recommended by the exam board, and also essential, to use non-copyright music, I have also put forward a 'copyright' query for the tracks to be used in our music video. The emails are as follows:
[Initial Email]
Mr Doherty,
For my Year 12 coursework, we are producing a music video and need to use copyright-free music. My group (Joe Lavigne, Rachael Swan and Molly Pitman) and I would like to know whether it would be possible to use your band, Anison's, music. Please can you let us know if this would be possible? Also, do you know any other bands whose music we could possibly use - and who you would recommend?
Finally, if a song is a cover, does that mean it is copyright-free?
Thanks,
Drew Middleton
[Reply]
Hello Drew,
Firstly, anything that is recorded is technically copyright. That means permission of the owners of the recorded material has to be granted. If you are keen to use something more commercial, Some artists and labels do often allow their music to be used for educational purposes,(some friends of mine studied film at uni and were successful in using some chart stuff) as long as their is no financial gain for yourselves. Getting hold of these people is obviously quite tricky. I'm happy to chat to the lads and see if their cool with offering some Anison tracks. I have other friends in bands who are easy to reach, and might be sympathetic to the cause as well. What I will try to do (time permitting) is get a collection of tracks together if everyone is happy for them to be used.
Hope that's ok,
Mr Doherty
...........................................................................................................................
After this reply, I met with Mr Doherty, who, after a discussion with his band, agreed to allow our group the use and rights to 5 'Anison' tracks (three of which are available on 'Itunes'). Our group will listen and deliberate amongst each other to decide on a possible song to use. We may use an 'Anison' track as (a) the song suites a genre we all like, (b)a music video theme/idea is easily put in place to accompany the song, and (c) if copyright issues fail in other circumstances.
The tracks are as follows - all written, produced and recorded by the band members of 'Anison':
- 'Sail Back To Sleep'(3:32)
- 'Statuettes'(4:11)
- 'Spatial Awareness'(2:34)
- 'Pedestrian Thespian'(4:11)
- 'Start As You Mean To Go On'(3:27)
Our group will conduct the analysis and discussions of the 'Anison' tracks in the coming week or two.
Posted by Drew Middleton.
[Initial Email]
Mr Doherty,
For my Year 12 coursework, we are producing a music video and need to use copyright-free music. My group (Joe Lavigne, Rachael Swan and Molly Pitman) and I would like to know whether it would be possible to use your band, Anison's, music. Please can you let us know if this would be possible? Also, do you know any other bands whose music we could possibly use - and who you would recommend?
Finally, if a song is a cover, does that mean it is copyright-free?
Thanks,
Drew Middleton
[Reply]
Hello Drew,
Firstly, anything that is recorded is technically copyright. That means permission of the owners of the recorded material has to be granted. If you are keen to use something more commercial, Some artists and labels do often allow their music to be used for educational purposes,(some friends of mine studied film at uni and were successful in using some chart stuff) as long as their is no financial gain for yourselves. Getting hold of these people is obviously quite tricky. I'm happy to chat to the lads and see if their cool with offering some Anison tracks. I have other friends in bands who are easy to reach, and might be sympathetic to the cause as well. What I will try to do (time permitting) is get a collection of tracks together if everyone is happy for them to be used.
Hope that's ok,
Mr Doherty
...........................................................................................................................
After this reply, I met with Mr Doherty, who, after a discussion with his band, agreed to allow our group the use and rights to 5 'Anison' tracks (three of which are available on 'Itunes'). Our group will listen and deliberate amongst each other to decide on a possible song to use. We may use an 'Anison' track as (a) the song suites a genre we all like, (b)a music video theme/idea is easily put in place to accompany the song, and (c) if copyright issues fail in other circumstances.
The tracks are as follows - all written, produced and recorded by the band members of 'Anison':
- 'Sail Back To Sleep'(3:32)
- 'Statuettes'(4:11)
- 'Spatial Awareness'(2:34)
- 'Pedestrian Thespian'(4:11)
- 'Start As You Mean To Go On'(3:27)
Our group will conduct the analysis and discussions of the 'Anison' tracks in the coming week or two.
Posted by Drew Middleton.
Thursday, 1 July 2010
Subscribe to:
Posts (Atom)