Monday, 19 July 2010
Conclusion of Questionnaire and Interview for Music Advertisements
I collected quantitative and qualitative for the music advertisement side of the product research and have gained some interesting information.
From the interviews I found that it depends on the age with what of advertisement they prefer and this shall be discussed when choosing a target audience. It was found that the younger audience prefer a more abstract advertisement, this was shown when Jade, aged 16 said “second one appeals to me more as it is unique and very abstract”. Where as an older audience preferred the other one, this is backed up by Max, 30 saying “as it clear and simple of who she is… advertising where as the one on the right has a very confusing picture”. There was one main similarity through all three interviews; this was that the advertisements should have critic’s reviews on them showing that the album is good. This was proved by Joseph saying “Feedback from critics and star ratings indicate how good an album is and their write ups may influence my decision” and Max “The main thing would be to see what critics have said to see if it was a good album”.
I have also found interesting information from the findings of the questionnaires; the questionnaire results show what option was most popular. It is shown that the most important features on a music advertisement was the image as half of the people who completed a questionnaire decided this was the most important. It was found, by the most people choosing it, that a close up shot being used on music advertisement was preferred.
From the interviews I found that it depends on the age with what of advertisement they prefer and this shall be discussed when choosing a target audience. It was found that the younger audience prefer a more abstract advertisement, this was shown when Jade, aged 16 said “second one appeals to me more as it is unique and very abstract”. Where as an older audience preferred the other one, this is backed up by Max, 30 saying “as it clear and simple of who she is… advertising where as the one on the right has a very confusing picture”. There was one main similarity through all three interviews; this was that the advertisements should have critic’s reviews on them showing that the album is good. This was proved by Joseph saying “Feedback from critics and star ratings indicate how good an album is and their write ups may influence my decision” and Max “The main thing would be to see what critics have said to see if it was a good album”.
I have also found interesting information from the findings of the questionnaires; the questionnaire results show what option was most popular. It is shown that the most important features on a music advertisement was the image as half of the people who completed a questionnaire decided this was the most important. It was found, by the most people choosing it, that a close up shot being used on music advertisement was preferred.
Tuesday, 13 July 2010
Carrying Out Our Audience Research
After writing two questionnaires featuring 10 questions on each, we asked a total of 40 people to fill out the questions to gather a variety of different opinions. We then each wrote an interview based on the different anciliaries with a series of five questions. We recorded 3 people watching the music video 'This Ain't A Love Song- Scouting For Girls', using a video recorder and took down notes of their responses. We will then write our conclusions on these results.
Posted by Rachael Swan and Drew Middleton.
Posted by Rachael Swan and Drew Middleton.
Monday, 5 July 2010
Music Videos for Product Analyses
The following are the two music videos I analysed, as shown through 'www.youtube.com':
(1) 'Scouting for Girls - This Ain't a Love Song'
(2) 'Jason Mraz - I'm Yours'
Posted by Drew Middleton.
(1) 'Scouting for Girls - This Ain't a Love Song'
(2) 'Jason Mraz - I'm Yours'
Posted by Drew Middleton.
Music Video Product Analyses
Check out this SlideShare Presentation:
Music Video Product Analyses
View more presentations from Drew Middleton.
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