After further, elaborated decision making - based on all of our audience/product research and planning (to date) - we have finalised 'Bruno Mars - Just The Way You Are' as our music video song choice. We believe that this is in our group's best interest, and rightfully, we agreed it was the correct decision. We will now use this song in all future coursework.
We changed our original song choice to this song because we would be able to create almost a storyline within the song and be able to relate this to the audience. The song is presenting a man who is infatuated with a female and advising her that he likes her just the way she is. This could attract couples from a younger age group, perhaps around late teenage years or range to later years. This would create quite a large audience for our products to be aimed at. It also relates to both the female and male audience- our products will need to appeal to both genders.
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