Thursday, 23 September 2010

Planning

We are currently working on the planning of the music video, album cover and music advertisements. Recently we vistied some locations in which we will set majortiy of our scenes in for our music video. We have taken a variety of pictures to present our location. Additionally, we have each created each our own storyboard in which we will combine to produce a final storyboard which we will work together on. In the meanwhile, i have been working on the planning on an album cover, inclduing the analysis of fonts and the layout. Once the planning of my album cover has been finished, it will be posted and in the meanwhile i while be creating the final product.

By Rachael Swan

Wednesday, 22 September 2010

The Narrative

The narrative (or storyline) will be a distinct, vital element in our music video. Our group set out to accomplish a running theme which we believed:

(1) Would work well with our song choice i.e. have some relevance to the lyrics, genre, artist etc.
(2) Would allow us to create an enjoyable view for our audience,and in the process, be enjoyable for us to design, edit and produce.
(3) Would keep realistic screen imagery, yet overlap this concept with a narrative.

Therefore we began a series of discussions as to decide what we felt worked and 'felt right' for our ideas. Here are some of the ideas that were put across by us, and various others.
- Day trip out with some friends (male), catches the eye of a woman (and her group of her friends), sees her frequently around, gets chatting at the end.
- Two people (man and women) start walking in a straight line and do not stop for any obstacle, until they meet each other.
- Men and Women falling in love with each other - at first sight - in various different settings e.g. library, playground, shopping centre

In the end, we finally decided that our narrative would be:

'A man and women begin their normal day (living similar lives), they do every activity or event they usually do i.e. have lunch, get ready in the morning, before meeting together and falling in love at the end'

We believed that this was perfect for our song choice, 'Just The Way The Are'. Love and happiness are both important emotions to portray so this narrative should accomplish a positive representation. Furthermore, the fact that the two main characters do not know each other, yet live similar lives, adds an element of enthusiasm and pace; our aim is for the audience to almost be willing them to meet each other.

Consequently, our editing will play an essential part in creating a realistic and appealing video. We will vary our camera work (distances/angles/movement) to boost differentiation, and create a sequence of successive shots that presents a connection between the two characters. Depending on what we are able to do with the software (iMovie), we will also attempt to place shots next to each other on the screen, as to perceive a sense of parallel closeness.

At the present time, these are our initial ideas which we will develop and continue to add to. After we have finalised more, we shall blog them.

Posted by Drew Middleton.

Monday, 13 September 2010

Finalised Song Choice

After further, elaborated decision making - based on all of our audience/product research and planning (to date) - we have finalised 'Bruno Mars - Just The Way You Are' as our music video song choice. We believe that this is in our group's best interest, and rightfully, we agreed it was the correct decision. We will now use this song in all future coursework.
We changed our original song choice to this song because we would be able to create almost a storyline within the song and be able to relate this to the audience. The song is presenting a man who is infatuated with a female and advising her that he likes her just the way she is. This could attract couples from a younger age group, perhaps around late teenage years or range to later years. This would create quite a large audience for our products to be aimed at. It also relates to both the female and male audience- our products will need to appeal to both genders.

Generic Conventions Of An Album Cover